Here’s the opening paragraph of the post by Stephen J. Bedard:
I am a big believer in focusing apologetics on the person of Jesus and not getting distracted by nonessentials. The challenge is to have good resources in getting the truth of Jesus across to people. There are plenty of great resources for apologists, presenting scholarly information that can be used in confronting skeptics. But what about for the seeker or the new believer? Much of the literature is too simple to be useful or too complex to be understood.
He goes on to reference a book by N.T. Wright as very helpful in this regard: The Original Jesus.